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Most of the time when you’re talking about one lighting company versus another, it’s a matter of tech specs or pricing. Well, the new Godox V1 has brought threats of legal action from Profoto.

Why? Because the new round head speedlight strongly resembles the Profoto A1.

profoto a1 godox v1 flash units

In this episode of the podcast, I break down what I think Profoto is trying to accomplish by threatening to bring legal action against Godox (and any store who sells the units). I think it is related to the release of their new Connect flash controller (pictured below)…

It has no buttons and looks like a hockey puck. But what does it do? Well, listen to the podcast for more information and how I think Profoto is trying to position themselves with a new market of photographers.

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