We’ve all been there, struggling to get people to pay attention to what we’re posting on social media. It feels like a never ending battle. The algorithms are always changing, making it more and more difficult to reach not only NEW clients but the people who are already following you. Well, I have something to tell you – VIDEO is the way to go!
Video is currently king of engagement
On Facebook and most other social media outlets, video is more likely to show up in a user’s feed than text or an image and your message is more likely to get through with video.
Don’t believe me? Forbes recently reported:
“Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. The increase in click-through rate with video is as high as 96%, and videos are shared 1200% more times than links and text combined.”
So…you need video marketing!
Make videos and slideshows without eating up your time
You have a busy schedule. You don’t want to spend a bunch of time putting together ads and slideshows to help stand out. Well, that’s where Animoto comes in.
Animoto is an online (and they also have an app for mobile) service that allows you to create high quality slideshows and marketing videos in just minutes.
I put together this short marketing video to highlight some client reviews:
Oh, I didn’t mention you can do square videos? Because you can do SQUARE VIDEOS! Square videos are great for social media because on feeds optimized for mobile devices they take up more of the screen than a traditional landscape video.
Lots of choices
Animoto offers dozens of slideshow styles and storyboards for marketing videos. Customize fonts, colors, and effects – and, you can always brand your slideshows with your logo and share them on a page without Animoto’s branding on them (if you have a paid account).
One of the BEST features of Animoto is the large library of commercially licensed music available for your slideshows. No going around licensing individual songs for your slideshows or ads.
Editor’s Note: If you’re exporting videos to YouTube, you may occasionally be sent a ‘copyright violation’ notice from song owners. This is an automated process, and you can fill out a form to let them know you’re an Animoto customer and you have a license. It can be a pain in the ass, but I’ve never had an issue.
5 minute workflow
Select your style, upload your images/videos, drag and drop everything into the order you want, add text if you want, and you’ll be able to see a preview of your slideshow. Once you finalize your cut, you can export to 480, 720, or 1080 resolution video.
Videos can be published directly to Facebook, Twitter, YouTube, and Instagram (with the mobile app), or embed your slideshow in your blog or website.
I put this marketing video together in literally less than 5 minutes!
Give your clients video!
Clients love video! If you’re a wedding or event photographer and you don’t offer videography, throw in a slideshow to please clients who want video.
Mix in video clips with your stills for a fusion of both!
There are a lot of possibilities. Here’s just one sample slideshow I put together for some wedding clients:
There are a lot of ways to use video to increase your sales. Add video slideshows to your higher end packages as a ‘reward’ for booking your more expensive offerings. Share the video to your social media, but only include the file as an ‘upgrade’. It’s up to you how you want to use it, but it’s a great way to drive more sales from your customers.
Try it free!
Want to try out Animoto and see if it would be a great fit for your business without worrying about paying any money? You can try it for free for 30 days when you sign up here!