When you’re a photographer and it comes to marketing yourself, BEING YOURSELF is very important. Finding those ways where your personality intersects with potential clients and focusing on them in your marketing can help you form a bond with them.
And forming those sorts of connections can be the deciding factor that makes them hire you instead of someone else.
You might be saying, “You can’t be serious right now, Casey! Really?”
Well, I had a meeting with a potential wedding client earlier this week and they mentioned they were getting married on May the 4th. I wasted no time showing them my light saber…
Leaning into my own nerdiness helped me make a connection with that couple that they most likely WILL NOT have with any other wedding photographer.
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