It starts innocently enough. Someone posts in a local Facebook group: “Anyone know a good photographer for my daughter’s wedding? Budget-friendly, please!” or my personal favorite “Reasonably priced!”
Within thirty seconds, the comment section transforms into a nature documentary. Hundreds of photographers materialize from the digital ether, circling the post like vultures who just spotted a particularly juicy, budget-conscious gazelle.
“DM me!! 📸✨” “Check my bio!” “I do graduations AND I bring a fog machine!” “Just messaged you! 💕”
Nobody reads the other forty comments before adding their own identical one. It’s less “helpful community” and more “everyone simultaneously discovering the group chat has 40,000 members and deciding this is their moment.” By comment 87, someone’s cousin’s photography Instagram (four followers, all family) has entered the chat.
Meanwhile, the original poster, who just wanted one recommendation from a friend, is now buried under an avalanche of portfolio links, business cards, and increasingly aggressive emoji usage. They will pick none of these people. They will ask their sister-in-law instead.
The circle of life continues.
